Built at the chair,
not in a boardroom.
Linebook started with one frustrated studio owner, one spreadsheet held together by hope, and a booking fee that made no sense for a shop his size. So two friends built the thing he actually needed.
A studio ran on spreadsheets. It shouldn't have to.
Cody owns Epoch Tattoo in Hamilton. For years the shop ran the way most shops do — a spreadsheet for the calendar, paper forms for consent, deposits chased over DMs, and reference photos scattered across three phones and an inbox.
The booking tools that promised to fix it wanted a cut that only made sense for a chain — impossible math for a small studio or an independent artist who's also their own front desk. So the shop kept limping along on spreadsheets, and the good tools stayed out of reach.
Cody and Will had been friends for a decade. Over one of those conversations — the frustrated kind — Linebook took shape: everything a studio actually needs, at a price that makes sense, built around how a shop really works rather than how a tech company wishes it did.
Will
Co-founderTwenty-plus years in tech, building software and running operations for fast-growing startups. Will's job here is the unglamorous half: building Linebook itself, keeping it dependable, the pricing honest, and the whole thing something a busy shop can actually rely on.
Cody
Co-founderA working tattoo artist who runs his own studio. Cody is the reason Linebook knows what a deposit hold, a walk-in, or an artist's chair really needs. If a feature doesn't survive a real day at Epoch, it doesn't ship.
Run like a studio works —
not like a tech company wants.
A price that makes sense
Flat, predictable, priced for a chair — not a percentage of every deposit you take. An independent artist running their own studio can afford it; a full shop still wins.
Built around the shop
Deposits by e-Transfer and cash, per-artist chairs, walk-ins, flash — the messy realities of a real studio, treated as first-class, not edge cases.
Your brand, not ours
Clients book on your domain, under your name. Linebook stays in the background keeping the books — that's the whole idea.